中国家具业电子商务现状及发展策略 电子商务专业毕业论文.docVIP

摘要 家具电子商务的发展已经为人们提供了越来越多的便利。本文结合中国家具业的特点和当前热门的电子商务，通过对家具业电子商务现状的分析，按照提出问题、分析问题、解决问题的研究思路，对家具行业开展电子商务活动的发展策略进行了研究。本文采取了如下结构:第一章阐述了研究的背景，提出了要解决的问题，并对电子商务进行了介绍;第二章介绍中国家具行业和分析了中国家具业走上电子商务之路的原因，说明了家具业电子商务的光明前途;第三章主要分析中国家具业电子商务发展的现状及曲美家具案例（家具业协同型电子商务模式），指出了目前中国家具业电子商务发展的瓶颈；第四章在前一章的基础上提出了发展策略;最后一部分在总结论文整体论述的基础上得出了相应的结论。本文主要采用了综合归纳、文献研究和系统分析的方法，从中国家具业电子商务的现状研究着手，在分析解决问题的基础上，注重研究结果的可操作性，研究的结果希望可以对中国家具业电子商务的发展具有借鉴作用。 关键字：家具 电子商务 发展策略 Chinese furniture industry e-commerce Situation and Development Strategy Abstract The development of e-commerce has furniture to provide a more and more convenient. Based on the characteristics of Chinese furniture and the current popular e-commerce，through to the analysis of the present situation of electronic business furniture industry，according to propose, analyze and solve problems research ideas, to furniture industry in developing electronic commerce activity development strategy. This article take the following structure: the first chapter describes the research background, and to put forward to solve the problems, and introduces the electronic commerce; The second chapter presents China furniture industry and analyzes the China furniture industry took to the road of the electronic commerce, the reasons of the furniture that the electronic commerce bright future; The third chapter basically analysis of China furniture industry electronic commerce development present situation and the Qumei furniture case (furniture industry synergy e-business model type), points out the existing China furniture industry e-commerce development bottlenecks, and put forward the development strategy; The final part of this paper summarized in the whole made on the basis of the conclusion. This paper mainly adopts induction, the literature research and system analysis method, Chinese furniture from the present situation of electronic business research in hand to solve problems on the basis of analysis, and paying attention to the research results of maneuvera