当今企业绿色营销与可持续发展中英文浅谈.docVIP

当今企业绿色营销与可持续发展中英文浅谈 Enterprise green marketing and sustainable development in both Chinese and English introduction 　论文摘要：当今时代，全球经济的发展迅速，但是人类的一些经济活动已经导致了生态环境的恶化和自然资源的短缺，严重影响着人类的生存与发展。人们开始关注环境与安全，绿色消费成了一种消费潮流。从而推动了绿色营销的产生。由此，企业营销步入了集企业责任与社会责任为一体的理性化高级阶段。企业只有积极适应绿色营销，才能更好的获得更大的利润，人与自然才能更好的和谐相处，我国的经济才能实现可持续发展。 Abstract: in todays era, the global economy is developing rapidly, but some of the human economic activity has led to the deterioration of ecological environment and the shortage of natural resources, seriously affecting human survival and development. People begin to pay close attention to the environment and safety, green consumption has become a trend. To promote the green marketing. Thus, enterprise marketing into the collection of corporate responsibility and social responsibility as one of the rational advanced stage. Enterprise only to adapt to the green marketing actively, can better get more profits, people and nature can harmonious get along better, our countrys economy to achieve sustainable development. 　　论文关键词：绿色营销；可持续发展；绿色消费；营销观念；绿色产品 Key words: green marketing; Sustainable development; Green consumption; Marketing concept; Green products 　　一、绿色营销与可持续发展的相关概述 One, the overview of the green marketing and sustainable development 　　（一）绿色营销的相关阐述 (a) green marketing related in this paper 　　“绿色营销”这一概念是英国威尔斯大学肯·毕提教授在《绿色营销———化危机为商机的经营趋势》一书中提出来的。绿色营销是一种能辨识、预期及符合消费的社会需求，并且可带来利润及永续经营的管理过程。绿色营销，不仅要求企业对人、财、物、信息、形象等有形和无形资源进行优化配置，从而产生经济效益，而且还要求企业将社会效益和生态效益放到重要位置。使三者有机的结合，从而产生绿色效益。绿色营销是指以促进可持续发展为目标，为实现经济利益、消费者需求和环境利益的统一，市场主体根据科学性和规范性的原则，通过有目的、有计划地开发及同其他市场主体交换产品价值来满足市场需求的一种管理过程。 The concept of \green marketing\ is the British wales university professor Ken biti in the green marketing - turn crisis into opportunity management trends in the book. Green marketing is a kind of can identify, expectations, and meet the demand of consumer society, and it can be profitable and sustainable business management process. Green marketing, not only requires companies to