低碳生活与产品包装策略研究.pdfVIP

鍖呰宸ョ▼ PACKAGINGENGINEERINGVol.32No.22011.01 68 浣庣⒊鐢熸椿涓庝骇鍝佸寘瑁呯瓥鐣ョ爺绌 瀹夋檽鐕 锛堣タ瀹夊伐绋嬪ぇ瀛︼紝瑗垮畨 710048锛 鎽樿锛氫互鐜颁唬鍊″鐨勪綆鎴愭湰銆佷綆浠ｄ环鐨勭敓娲绘柟寮忓拰娑堣垂瑙傚康涓哄惎绀猴紝鍒嗘瀽浜嗕紶缁熷寘瑁呯瓥鐣ョ殑鐗圭偣鍙婂紛绔紝璁鸿堪浜嗘柊 褰㈠娍銆佹柊鐨勪环鍊艰蹇典互鍙婃秷璐硅涓虹殑鍙樺寲瀵逛紒涓氭彁鍑虹殑鏂拌姹傦紝鎻愬嚭浜嗗寘瑁呬紒涓氬繀椤绘爲绔嬪吋椤炬秷璐硅€呫€佷紒涓氬拰绀句細 闀胯繙鍒╃泭鐨勮惀閿€瑙傚康锛屽苟浠ユ钀ラ攢绛栫暐涓虹悊蹇碉紝涓烘秷璐硅€呮彁渚涜兘澶熸湁鏁堥檷浣庣幆澧冩薄鏌撱€侀槻姝㈣祫婧愭氮璐广€佸寘瑁呮柟娉曞拰鎶€ 鏈垱鏂扮殑浜у搧鍖呰銆 鍏抽敭璇嶏細浣庣⒊锛涗綆纰虫椂浠ｏ紱鍖呰绛栫暐锛涙秷璐硅蹇 涓浘鍒嗙被鍙凤細TB482 鏂囩尞鏍囪瘑鐮侊細A 鏂囩珷缂栧彿锛?001-3563锛?011锛?2-0068-03 ResearchonLowCarbonLifeandProductPackagingStrategy AN Xiao-yan 锛圶i鈥瞐nPolytechnicUniversity锛孹i鈥瞐n710048锛孋hina锛 Abstract锛欱asedonmodernadvocatesofthelowcost,lowpricelifestylesandconsumptionideaasrevelation,it analyzed the characteristics and abuse of traditional packaging strategy, discussed new situation, new values and consumerbehaviorchangeputforwardnewrequirementsforenterprise,andthepackagingenterprisesmustestablish bothconsumersandenterprisesandsociallong-terminterestsofmarketingconcept,andthusmarketingstrategyforthe conceptprovidesconsumerscaneffectivelyreducetheenvironmentpollution,avoidthewasteofresources,packaging methodandtechnologyinnovationofproductpackaging. Keywords锛歭owcarbon锛沴owcarbonera锛沺ackagingstrategy锛沜onsumptionidea 浣庣⒊锛岃嫳鏂囦负LowCarbon锛屾剰鎸囪緝锛堟洿锛変綆鐨勬俯瀹ゆ皵 鍞殑淇濋殰涔嬩竴锛屽寘瑁呯瓥鐣ユ槸浼佷笟钀ラ攢缁勫悎绛栫暐涓骇 [2] 浣擄紙浜屾哀鍖栫⒊涓轰富锛夋帓鏀俱€傚畠鍊″浣庤兘閲忋€佷綆娑堣€椼€佷綆寮€ 鍝佺瓥鐣ョ殑涓€涓噸瑕佺粍鎴愰儴鍒 銆備紶缁熺殑浜у搧鍖呰绛 鏀殑鐢熸椿鏂瑰紡锛屽弽瀵归珮纰宠兘婧愭秷鑰椼€侀珮姹℃煋銆侀珮鎺掓斁銆佹氮 鐣ワ紝涓昏浣撶幇鍦ㄥ寘瑁呮潗鏂欑殑閫夋嫨銆佸寘瑁呰璁＄殑瀹氫綅銆 璐硅祫婧愮瓑鐞嗗康銆傜敱浣庣⒊甯︽潵鐨勪綆纰崇敓娲荤悊蹇垫槸鍊″浜 鍖呰鏂规硶鐨勮繍鐢ㄧ瓑鏂归潰锛屼綋鐜颁簡缇庡寲浜у搧銆佹彁楂樹骇鍝 浠粠鑷繁鐨勭敓娲讳範鎯仛璧凤紝鐢熸椿浣滄伅鎵€鑰楃敤鐨勮兘閲忚 闄勫姞鍊笺€佸鍔犱骇鍝佸埄娑︺€佹寚瀵兼秷璐瑰拰浣撶幇浼佷笟鏂囧寲浠 灏藉姏鍑忓皯锛岀壒鍒槸浜屾哀鍖栫⒊鐨勬帓鏀鹃噺锛屼粠鑰屽噺灏戝澶ф皵 鍊肩瓑浣滅敤銆 鐨勬薄鏌擄紝鍑忕紦鐢熸€佹伓鍖栥€備汉浠磭灏氫綆纰崇敓娲绘垚涓哄綋浠 鍖呰浣滀负浼佷笟甯傚満钀ラ攢鐨勪竴绉嶆墜娈碉紝涓€鐩村彈鍒颁紒 绀句細缁忔祹鏂囧寲浠峰€肩殑鏍稿績鎸囨爣涔嬩竴锛屼篃鎴愪负杩欌€旀椂浠 涓氱殑閲嶈銆備笉灏戜紒涓氬姏鍥鹃€氳繃鑹ソ鐨勪骇鍝佸寘瑁呰璁 [1] 鍙婂寘瑁呮柟娉曪紝鏇村ソ鍦颁績杩涗骇鍝侀攢鍞紝鍥犳锛屽湪甯傚満缁忔祹 娑