西门子国际营销amsung Presentation on international marketing.ppt

* DESIGN THAT PERFORMS * SO Everyone’s invited to SAMSUNG DIGITall passion ABOUT THE COMPANY HISTORY The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987). It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is Tri-Star or three stars. Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. CORE VALUES In everything we do, we strive to help people live better lives. VISSION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich peoples lives, and continue to make Samsung a digital leader. * * KEY BUSINESS AREAS CONSUMER ELECTRONICS TELEVISION LCD TV’s MOBILE PHONES MP3 AUDIO/VIDEO CAMERAS CAMCORDERS HOME APPLIANCES INFORMATION TECHNOLOGY LASER PRINTER MULTIFUNCTIONS SEMICONDUCTORS * MANAGEMENT Mr. Doh-Seok Choi has been Samsungs president since 2001 and the companys chief financial officer since 1999. Chairman: Lee Kun - hee Headquarters Seocho Samsung Town, Seoul, South Korea * FEW COMPETITORS OF SAMSUNG * MARKET ANALYSIS GLOBAL MARKET SHARE GAIN OF SAMSUNG * * MARKET SHARES OF SAMSUNG IN CONSUMER ELECTRONICS * SAMSUNG GLOBAL REPRESENTATIVE MAP * DISTRIBUTION NETWORK OF SAMSUNG Factory Regional distributing center Branch warehouse Direct dealer Modern retail/ Exclusive stores Samsung digital plazas Distributor Sub - Dealer Consumer/Customer Original equipment manufacturer/vendor or supplier * WHAT IS MARKETING ? Marketing deals with identifying and meeting human and social needs profitably. WHAT IS INTERNATIONAL MARKETING ? International Marketing deals with identifying and meeting human and social needs globally profitably or we can say reaching the int