CHAPTER 6 Corporate Level and International Strategy文档.pptVIP

Corporate Level and International Strategy - Outline Product and geographical diversity Related and unrelated diversification Attractions of international markets Multidomestic and global strategies Effect of product and geographical diversity on performance Corporate parenting Portfolio management Corporate Level Issues The Multi-Business Organisation Product/Market Diversity What is the extent and nature of products/services offered by the corporate parent? How does the parent create value? Reasons for Diversification (1) Value creation Efficiency gains from applying existing resources/cap