eBay Company Analysis - Corporate Level Strategy文档.docVIP

eBay, A Company Analysis Analyzing, eBay’s Strategies, Financial Performance, S.W.O.T, and Competitive Strength in the Online Auction Industry Prepared for: Dr. Patrick Kreiser Prepared By: Katelynn Coghlan Tommy Pauley Patrick Scott October 26, 2005 There is no doubt that eBay holds the power in the online auction industry. An analysis of the key factors of their company was compiled to find out what the eBay strategy is, and how they are doing financially. Also an internal analysis of their strengths and weaknesses and an external analysis of their opportunities and threats have been pr