G0002第一部分市场回顾.doc

SECTION 1 第一部分 THE MARKET OVERVIEW 市场回顾 This section deals with the overview of the marketplace on both macro and micro issues. It forms the basis of assumptions for the budget and the eventual strategies to be implemented in order to achieve the desired results. 此部分是就宏观和微观两方面对市场进行整体回顾，由此得出预算和最终的市场策略以期达到理想的目的。 SECTION 1:THE MARKET OVERVIEW 第一部分：市场回顾 1a) Situation Analysis 形势分析 Guideline: / 导引： Describe the social, political and economic factors that affect your business from the domestic and international fronts. 描述影响国内和国外生意的社会，政治和经济因素。 Include any general issues or developments that are relevant. Be brief and do not exceed one page 涵盖任何相关论点以及其延伸性。请尽量简洁, 不要超过一页纸. SOCIAL, POLITICAL AND ECONOMIC FACTORS 社会，政治和经济因素  SECTION 1:THE MARKET OVERVIEW 第一部分：市场回顾 1b) Flights Capacity 航空容量 Guideline: / 导引： This section is divided into 2 parts – 1 for international flights and 1 for Domestic flights (please use a separate page for domestic flights). 本部分分为两块：一为国际航班，一为国内航班（国内航班情况请分页描述）。 The purpose of this section is to define the obvious supply markets to your area as well as to monitor new flights and capacity. 本部分的目的是详细说明你管辖区域的供给市场的情况，同时也关注新的航班和座位数。 1b i) International Flights Capacity (to your destination) 国际航班座位数（到达港为你负责的城市） Origin 出发地 Airline Company 航空公司 Frequency Per Week 每周飞行次数 Seat Capacity Per Week 每周可供座位数  1b ii) Domestic Flights Capacity (to your destination) 国内航班座位数（到达港为你负责的城市） Origin 出发地 Airline Company 航空公司 Frequency Per Week 每周飞行次数 Seat Capacity Per Week 每周可供 座位数  SECTION 1:THE MARKET OVERVIEW 第一部分：市场回顾 1c) Infrastructure Development 基建发展 Guideline: / 导引 Describe briefly on any significant infrastructure development, currently under construction or under planning, in your