新编实用英语unit 7.docVIP

Unit 7 Promoting activities Passage I Tips for Going to China’s Tradeshows Text Related Information The World Exposition (Expo) The World Exposition is an international exhibition showing mankinds achievements in society, culture, science and economy. It also looks at the future of mankind. The World Exposition is organized by the government of the country in which it is held, and its scale and impact have exceeded all other international trade exhibitions. It has been called the Olympic Games of economic, cultural and scientific fields. The first session of the World Exposition was held in London in 1851, and some 40 expositions since then have been held in turn by different developed countries. In 2002, Shanghai won the bidding as the hosting city of 2010 Expo and thus China will be the first developing country to hold this grand exhibition. According to the Bureau of International Expositions (BIE) new regulations, World Expositions are divided into two types: those, which are registered and cover a broad or general theme, and those, which are recognized and concentrate on a specific theme. The former is held every five years and lasts six months. And the latter usually lasts three months and is held once between two registered ones. The 2010 World Exposition for which Shanghai won the bidding belongs to the former. The 99 Kunming World Horticulture Exposition hosted in China is the latter. Important Words 1. shock n. --a heavy blow, a great hit 打击，震动，震惊 Examples He still hasn’t recovered from the shock of the car accident. It was a great shock for him when his wife died . 2. live a. --of current interest, broadcast while being performed 活的，现场的，直播的 Examples The foreign visitors were very much interested in the live performance of the drum dance. It is a custom for most Chinese families to watch a live television program on the Eve of the Spring Festival. 3. partner n. --a member of a business, a spouse 生意伙伴，配偶 Examples Husband and wife are c