英语专业自考(论文)-英语广告语中的语言特征.doc

湖北省高等教育自学考试毕业论文 题目：英语广告语中的语言特征 主考学校：武汉大学 专业：英语教育 考生姓名：Lori 指导教师：汪涛 2013年1月18号 The Language Features of English Advertisement Lori Tutor: Wang Tao Jan.2013 论文摘要 当今，广告以各种媒体如杂志、报纸、电视、广播、海报、因特网等多种形式不断地出现在我们 日常生活中。广告作为一种商业促销手段，在商业文明高度发达 的社会，在经济大潮已呈现全球化的今天，其重要意义已被全世界普 遍认同。对广告语的设计者来说，要使自己的广告语达到最佳效果， 就必须努力借助精彩的言语表达在最短的时间、 最小的空间里吸引最 多的受众， 把有关信息最有效地传播出去并让它牢牢地驻留在人们的 记忆中。本文旨在通过对英语广告的语言分析总结出广告英语在词汇 、语法和修辞上的语言特点。本文共分五个部分，第一部分和第五部分分别为介绍与总结，中间三个部分为本文核心，分别展开广告英语在词汇﹑语法﹑修辞三个层面的分析。 . 关键词：英语广告，词汇，语法，修辞 Abstract Nowadays, we are endlessly bombarded with all kinds of advertisements through various media such as magazine, newspaper, TV, radio, poster and internet, etc. Advertisement as a commercial promotion means, its importance has been generally recognized around the world, especially in these days characterized with highly developed business civilization and globalization in economy. In order to achieve the best effect, advertisers should try their best to attract the maximum audiences in the shortest time and the smallest space. With the aid of wonderful words so that they can spread the information effectively and make it stay in people’s mind firmly. This paper presents an analytical study of the language features of English advertisements entsatlexical, grammar and rhetoric. This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the three middle parts which respectively analyze language features at entsatlexical, grammar and rhetoric. Key words: English advertisement，entsatlexical, grammar and rhetoric. The Language Features of English Advertisement I、Introduction We live in a world of advertising. As potential consumers, we are endlessly bombarded with all kinds of product or service information from various media including newspapers, magazines, television, radio, posters and Internet, etc. Advertising provides a valuable service to society and its members, bec