TipsforSuccess教学幻灯片讲义.pptVIP

Tip: Develop an advertising campaign so that you build your  brand beyond the launch phase and maximize efficiency. These questions help distinguish between one-off executions and enduring campaigns: what is the creative idea? could the ad build a unique brand “personality” over time? can a new line extension or product improvement be advertised in the same format? does it feature functional product benefits while reinforcing brand values? 4. Make Your Advertising As Compelling As It Can Be How this Tip has helped us create success for Pull-Ups: The Pull-Ups “Big Kid” TV campaign helpe