Measuring the dynamics of remembered 论文分析.pptx

Measuring the dynamics of remembered Experience over timeIntroduction1A great companyThank you for your attention!The eighth team in College of Computer1A great companycritical success factors?TechnologyInnovationMarketing Method…(用户体验）Apple Inc. cares about everything relating to user experience most. Especially Jobs does.Thank you for your attention!The eighth team in College of ComputerThe eighth team in College of Computer2User experiencemarketingusabilityuser experiencesalescustomer serviceinnovationThank you for your attention!The eighth team in College of ComputerThe eighth team in College of Computer3User experienceBrand ExperienceWhat’s user experience?What’s your own experience when you bought something?UX starts by being useful.My overall feeling about the brand/product(in the abstract) is good.DesirabilityI am able to use the product easily.Functionality, people must be able to use it.I like the way the product looks and feels.UsabilityFeelingUtilityIt is useful to me. It meets my needsThe way it looks and feels must be pleasing.Impression This helps create an overall brand experience.“Did the user have as delightful an experience as possible doing so?”Thank you for your attention!4The eighth team in College of ComputerThe eighth team in College of ComputerProduct qualitiesProduct qualitiesUser experienceusefulusabledesirablevaluablefindableaccessiblecredibleThank you for your attention!The eighth team in College of ComputerThe eighth team in College of Computer5Prolonged useAn increasing number of products failing to satisfy user’ true needsProducts increasingly becoming service-centeredLead toSHFITEstablishing prolonged useInitial purchaseThank you for your attention!The eighth team in College of ComputerThe eighth team in College of Computer6The dynamics of user experienceOne monthOne weekHalf a yearthe relative dominance of different product qualities evolve across different phases in the adoption of a product over time132Product qualities◆ simulat