全球智能终端和应用展望.pdf

Global outlook of Smartphone and Applications Biz@Smartphone App Conference 2010 CW Cheung (張智華) Research Fellow, Asia-Pacific Consulting Director, Asia-Pacific Ovum Europe Limited email: cw.cheung@ Date: 14 April 2010 1 © Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group. Agenda Major changes in mobile industry Market overview of Smartphone platforms Platform strategy and app store Strategic implications to players Key takeaways 2 © Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group. Agenda Major changes in mobile industry Market overview of Smartphone platforms Platform strategy and app store Strategic implications to players Key takeaways 3 © Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group. Mobile broadband is the big revenue driver, but comes with a warning Asia Pacific mobile broadband users and revenues 1,000,000 $35,000 Asia Pacific is the largest 800,000 $30,000 regional market for mobile 600,000 $25,000 broadband and is growing $20,000 400,000 $15,000 very fast, with total users 200,000 $10,000 climbing to 907 million by $5,000