大学生信用卡消费偏好和营销策略研究.doc

大学生信用卡消费偏好和营销策略研究毕业论文 Abstract With economic globalization and personal income levels continue to improve, peoples lifestyle, consumer attitudes and habits also will gradually change. Credit card as an advanced means of payment, to the Chinese tradition of bringing new consumer spending patterns and consumer experience. Since 1985, the Zhuhai branch of Bank of China issued the first Chinese Renminbi credit card, credit card spending this non-traditional consumption patterns have been introduced into China more than twenty years, the majority of credit card consumer group concept has been accepted and has become a credit card Fashion Today, Chinas credit card market has already entered into the period of rapid development, particularly in the field of potential college students the market, as banks compete with each other to seize a new target customer groups. In the modern university campus life, credit card not only brings convenience to students and more become a new consumption trend. In the modern university campus life, credit card not only brings convenience to students and more become a new consumption trend. As the major banks in order to seize the market blindly spam Students card lead dormant cards, and malicious overdraft and cash and other financial risks, but also led to the credibility of some students will fall, affecting the future of the mortgage, car loan problem College students as a specific target market, customer base, with its own particularities, the students bid for the credit card, in addition to the daily living expenses to meet their own circumstances, there are often motivated to consider other bid. In this study, this particular group of university students as research subjects, based on the time and cost considerations, Ningbo University as a research group in four universities, colleges and universities involved with Ningbo University, Zhejiang Wanli University, Ningbo University, Ningbo Institute of Technology, for Its dif