【计算机】电子商务英语14.pptVIP

Requirement By the end of this lesson, you should be able to have a good command of □the tips of a business plan □commonly-used sentences in writing busi-ness plan By the end of this lesson, you should be able to □ know the part of market in a business plan □ know the part of development and production in a business plan □ know the part of sales and marketing in a business plan Creating an Effective Business Plan (II) New Words Skill Training The Outline of a Business Plan 商业计划书写作纲要 在写出一份计划书之前，首先要决定出计划书的纲要。不同的项目，其计划书的纲要也不尽相同。一般来说，纲要包括如以下表格中所示的几个部分，每个部分的写作目的以及参考长度。 Commonly-used Sentences in Writing Business Plan (II) 1. To secure a stable future for all those connected with [My Company] we have set the following long term goals: 2.?We want to be considered by our peers to be the market leader in sales as evidenced by trade industry awards. 3. The distinctive competitive advantages which [My Company] brings to this market are:… 4.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay. 5. Our targeted minimum gross profit mar-gin for a category must be XX%. 6.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. 7.As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. 8. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit. 9. Product pricing will include a range of quantity discounts as well as an early payment discount. 10. We have also included financial standards as compiled by Dun Bradstreet and Robert 　Morris Associates. 11. Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our te