[管理学]Global Corporate Strategy文档.pptVIP

Industry Competition Porter’s Five Forces Model Still An Important Framework Grew Out Of Structure-Conduct-Performance Paradigm Of Industrial Economics Industries Differ In Average Profitability Due to: Number and Size Distribution of Firms Height of Barriers To Entry Degree of Product Differentiation Porter Re-Shaped Key Insights To Describe Features of Attractive/Unattractive Industries Five Forces: Intensity of Rivalry More Than Just A Few Evenly Matched Firms Competing for The Same Customers Threat of Potential Entry Economies of Scale May Make Both Large-Scale and Small-Scale Entry Unattr