市场学case15advertisingsalespromotionandpublicrelations.doc

Company Case 15 （advertising, sales promotion, and public relations） McDonald’s: Where to Go From Here Who doesn’t remember “You deserve a break today……” or “Two all beef patties, special sauce, lettuce, cheese……”? Although we haven’t heard these slogans in a long while, they nudge our memories and cause a host of thoughts and feelings to flood our consciousness. They might evoke memories of scenes from specific ads – shots of juicy burgers and crispy French fries, or of McDonald’s birthday parties when we were young, or of dinner out with our folks. These slogans did what they were supposed t