毕业设计（论文）-当代大学生网络抱怨行为研究--基于“有限理性”视角精选.docxVIP

第四届“含弘杯”学生课外学术科技作品竞赛当代大学生网络消费抱怨行为研究--基于“有限理性”视角作品类别： 社会科学类学术论文二〇一四年十二月当代大学生网络消费抱怨行为研究——基于“有限理性”视角摘要：在经济新常态时代背景下，拉动内需已经成为我国大力推动的经济政策。作为当前中国消费市场的新生力量，大学生网络消费正在急剧攀升。本文以大学生网络消费抱怨行为为切入点，以西南大学全体在校本科生为调查对象，以“有限理性”假设为理论基础，通过实证研究，认为我国大学生网络消费抱怨方式较单一，抱怨行为不够成熟，抱怨态度缺乏理性，同时我国网络抱怨处理补救配套设施也有待健全。大学生自身、学校、政府机构、社会都应为完善我国网络消费者抱怨体系和抱怨制度做相应努力。关键词：有限理性；大学生；网络消费；抱怨行为Analysis of contemporary college students network consumer complaint behavior ----Based on limited rationality perspectiveCollege of Economics Management, Southwest UniversityAbstract: Under the background in the period of the new normal, stimulating domestic demand has become the push our countrys economic policy. As the new force of Chinese consumer market, college students network consumption is rising sharply. Based on college students network consumer complaint behavior as the breakthrough point, the southwest university of college undergraduates as investigation object, based on the theory of limited rationality hypothesis, through empirical study, think our country college students network consumption complaining way is single, complaining behavior is not enough mature, complain about lack of rational attitude, at the same time, Chinas online complaints handling remedial facilities also remains to be perfect. College students themselves, schools, government agencies, society should perfect our country network consumers complain system and the system accordingly.Key word：Valid reason; College students; Network consumption; Complaining behavior目录1.绪论11.1研究背景与研究问题11.1.1研究背景11.1.2研究问题21.2技术路线与研究方法31.2.1技术路线31.2.2研究方法41.3研究假设与研究意义41.3.1 研究假设41.3.2研究意义61.4研究内容与创新82.国内外研究现状92.1网络消费抱怨行为的定义92.2网络消费抱怨行为的分类102.3网络消费抱怨行为的影响因素102.4网络消费抱怨行为的处理与补救113. 当代大学生网络消费抱怨总体分析123.1样本要素分析123.2抱怨总体特征133.2.1抱怨频率偏低133.2.2日常抱怨偏多133.2.3抱怨形式多样化143.2.4主观情绪干扰大153.3特征因子分析153.3.1性别因子153.3.2年级因子163.3.3城乡户口因子163.3.4网购时长因子174 当代大学生抱怨常规群体差异分析184.1 沉默抵制群体：自我沉默，置之不理184.2 日常抱怨群体：单方抱怨，网络吐槽194.3直接抱怨群体：买卖交锋 难以理性204.4第三方抱怨群体：冷静客观，理性维权205 当代大学生网络抱怨受阻原因215.1 沉默抵制群体：