[PPT模板]信息技术.pptVIP

* * * Jonathan Aronson ARNIC Presentation April 11, 2008 My co-conspirators Peter F. Cowhey John Richards Donald Abelson The Big Picture Information and Communication Technology Are Merging—This Creates A Brand New Market Dynamic Good Public Policy Should Facilitate the Growth of Modularity—The Key Characteristic of the New Technology Architecture Modularity Creates Huge Global Opportunities and Challenges The Traditional Model for ICT: Leverage a Dominant Position The Leverage Model: Use a Large Advantage in Critical Part of the Value Chain to: Take leadership position in adjacent markets Raise profit margins to build corporate “war chest” and research/investment funding to entrench leadership Traditional examples: ATT before 1984, IBM in 1960s and 1970s, and Microsoft in 1990s Will Google be Next? IBM Dominance Results in dominance in: Integrated hardware systems Mainframe software Integrated Services Interfaces not transparent Leverage: Superior performance in integrated processors yields highest MIPS integrated with systems software Bundled packages of products for enterprises on left can you put in graphic for processors and system software in middle put a + sign and list interfaces not transparent and bundling on right show arrows radiating out to markets where IBM got dominance Microsoft Dominance Results in dominance in: Applications (Office) Enterprise Server software Collaborative software tools for enterprises Interfaces not transparent Leverage: DOS/Windows becomes the standard desktop environment Then offer a package of related applications and specialized software to large enterprises Same logic as a slide Windows on left Interaces and bundling in middle Radiating out to markets dominated on right ATT Dominance Before 1984 Leverage: Control of Local Transmission Network leverage point Interface is transparent, but rivals cannot rent local network on competitive price and performance terms Results in dominance in: Long Distance Services Enterprise