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Traditional vs Online Textbook
Cost Comparison
by Brian Evans
Economics Department
Foothill College
April 2010
Surveyed 253 Introductory Econ students:
124 in a class using a traditional book (Colander 7th edition)
129 in a class using a free online book with option to buy
Micro: Rittenberg Tregarthen from Flatworld Knowledge (FWK)
Macro: Tim Taylor from TextbookMedia.
Brian Evans, Economics
April 2010 Department, Foothill College 1
Factors Controlled for…
Class (Intro Econ)
Time (traditional times)
Timing (all surveys were given at
time of Winter 2010 final exam)
Brian Evans, Economics
April 2010 Department, Foothill College 2
Factors Not Controlled for…
Instructor
Potentially different need for /
emphasis placed on buying a text for
the class… however we seem to be
similar in this respect also
Brian Evans, Economics
April 2010 Department, Foothill College 3
Cost Comparison
The 124 students using traditional
textbook spent $10,867 cumulatively.
An average of $87.63.
The 129 students using the online
textbook spent $3,194 cumulatively.
An average of $24.76.
Brian Evans, Economics
April 2010 Department, Foothill College 4
Perspective
For one class of 40 students this is
a difference of $2,515.
For one quarter of 4 such classes
the difference is $10,060.
For one yea
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