[英语学习]商务英语写作1.pptVIP

第一章 商务英语信函基础知识 Overview Business letters can be divided into two broad categories, based on the intended recipient: business-to-business letters and business-to-customer letters.It is important to note that a lot of confusion exists as to what are true business letters and what are NOT business letters. For example, a cover letter for a resume or c.v. is NOT a business letter - it is a personal employment-related letter. On the other hand, a cover letter used to transmit a report IS a business letter. Overview Letters that some people loosely define as business letters which are NOT business letters at all include: resume cover letters, personal character and job reference letters, complaint letters, letters to landlords, personal thank you letters, resignation letters, job inquiry and application letters;  Overview and other letters of a personal nature such as letters of apology, congratulations, invitation, and condolence, among others. 第一节 商务英语信函的组成 1. Letterhead 8. Opening Sentence 2. Reference No. 9. Letter Body 3. Dateline 10. Closing Sentence 4. Inside Address 11.Complimentary Closing 5. Attention Line 12.Signature 6. Salutation 13. Encl. 7. Subject 14. cc 15. P.S. 16. Identification Mark 第二节 商务英语信函的格式 There are three ways to set up your business letter format: Block Style (齐列式) Semi-block Style (混合式） Improved Block Style （缩进式） No style is right or wrong, unless the company you work for expects employees to use a specific format. If you have a style template available, it makes it easy to position the parts of your letter at the appropriate points without question. Ultimately, if the letter you write is for your business, the style you choose will depend on your personal preferences, since each of the above formats are appropriate for business use. Block Style The block style is also kno