微商与电商的区别与联系.docx

微商与电商的区别与联系--以淘宝和微信为例摘要：互联网与新媒介的发展为企业的营销活动提供了丰富的平台，其中微商就是在这种环境中衍生出的具有代表性的营销形式之一。但是在人人电商的时代，只要企业能把整个系统搭建的好、服务完善的好，当一些代表性的大品牌进入微商的时候，就可能会是一个全新的开始。尽管现在微商越来越多，传统的代理商电商的化的趋势也逐渐越来越强，但是平台型电商依然有很大的优势。平台商背后的资本与渠道能力仍然远非微商所能及，在平台商逐渐掌控一切的当下，微商构成了与平台商之间的动态互存。本文在对微商特征与微商文化发展中存在的问题作出论述的基础上，从以下几个方面进行介绍，电商与微商存在的缺陷，微商与电商的区别，电商与微商之间的联系和相互作用。本论文选题以实务研究为主，理论研究为辅。在现有信息的基础上，对两者未来发展趋势的揣摩和分析，如何不只是局限中国市场，走向世界。关键词：微商；电商，区别与联系，淘宝；微信The Difference And Contaction Between Derivative And Electricity——Taobao and micro letter as an exampleAbstract：The development of the Internet and new media marketing provides a rich platform for the enterprise， the derivative is derived in this kind of environment of one of the forms of marketing. In the era of all electricity providers， as long as the whole system is to build a good business， good service perfect， as some big brands into the derivative time， it will be a new beginning. Although more and more derivative， traditional agents electricity supplier trend is getting stronger， but the advantage of platform-based electricity supplier is still great. Capital and channel capacity is still far behind the platform providers derivative can and， in the platform are increasingly in control of the moment， constitutes a derivative and dynamic interaction between platform providers exist.Based on the characteristics of the derivative and derivative problems in cultural development made discussion on the following aspects are introduced， derivative and electricity supplier defects， derivative and the difference between the electricity supplier， electricity providers and micro contact and interaction between providers. The main topics of research to practice， supplemented by theoretical studies. On the basis of available information on the future trends of the two try to figure out and analyze how the Chinese market is not just confined to the world.Keywords：Derivative; Electricity supplier， Differences and Relations， Taobao; Micro letter目录引言1一、绪论1（一）选题背景1（二）国内外研究现状2