河北省衡水名校2017届高三一轮：专题18-主旨大意题（含答案）.docVIP

……………………………………………… ……………………………………………… 基础组 Passage 1 限时：7分钟 体裁：说明文　题材：商业营销类　难度：难词数：269 [2016·衡水二中预测]In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics (策略)． One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In department stores, the womens shoe section is generally next to the womens cosmetics (化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later. Besides, businesses seek to appeal to customers senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up. When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses. 文章介绍了现代商业的三种营销策略：一是注意货物摆放的位置；二是注重刺激顾客不同的感官；三是给顾客留下良好的第一印象。 1．Why do stores usually display fruits and vegetables in the first section? A．To save customers time. B．To show they are high quality foods. C．To help sell junk food. D．To sell them at discount prices. 答案　C　[细节理解题。由