AT Kearney公司经营战略培训资料2.pptVIP

Contents Administrative issues Strategy and its importance for A.T. Kearney Defining strategy and how business unit strategy compares to other types of strategy Objectives of A.T. Kearney’s Business Unit Strategy Training Program Content of A.T. Kearney’s Business Unit Strategy Training Program Welcome to the Business Unit Strategy Training Program About the creation of this program Personal introductions What is your perspective on strategy, and what are your expectations of the course? Schedule for the A.T. Kearney Business Unit Strategy Training Program What are our expectations of you? Contents Administrative issues Strategy and its importance for A.T. Kearney Defining strategy and how business unit strategy compares to other types of strategy Objectives of A.T. Kearney’s Business Unit Strategy Training Program Content of A.T. Kearney’s Business Unit Strategy Training Program The consulting industry has undergone continuous change during the past two decades A.T. Kearney must improve its strategy capability to become end-to-end capable Introduction to A.T. Kearney’s Strategy Practice A.T. Kearney’s value proposition in strategy Contents Administrative issues Strategy and its importance for A.T. Kearney Defining strategy and how business unit strategy compares to other types of strategy Objectives of A.T. Kearney’s Business Unit Strategy Training Program Content of A.T. Kearney’s Business Unit Strategy Training Program Some strategy definitions A.T. Kearney’s business unit strategy definition enables consultants to carry out an “acid test” as to whether the client has a clear strategy that can enable the company to achieve success The A.T. Kearney definition of BU strategy reflects the importance that the firm places on strategy for the future success of the company Although strategy can encompass corporate, business unit and functional strategy, the focus of this training program is on the business unit What is a strategic business unit (SBU)? The main elements