汽车市场的售后服务毕业论文精品.docVIP

目 录 摘 要···············································3 引 言···············································4 第一章 汽车售后服务的概述···························5 1.1 汽车售后服务的基本概念·······················5 1.2 汽车售后服务的经营方式·······················5 第二章 汽车售后服务的作用··························7 2.1. 售后服务是买方市场条件下的尖锐武器··········7 2.2 售后服务是保持顾客满意度与忠诚度的有效举措···7 2.3. 售后服务是摆脱价格战的一剂良方··············8 第三章 我国汽车售后服务的现状与分析················9 3.1. 服务意识单薄································9 3.2. 提供劣质配件·······························10 3.3. 维修理念落后·······························10 第四章 提高汽车4S店或其经销商的售后服务质量······11 4.1. 规范服务标准，提