Leveraging Web in New Product Development Lessons Learned…在新产品开发经验教训中利用.pdfVIP

Journal of Universal Computer Science, vol. 17, no. 4 (2011), 548-564 submitted: 30/10/10, accepted: 12/2/10, appeared: 28/2/11 © J.UCS Leveraging Web 2.0 in New Product Development: Lessons Learned from a Cross-company Study Marco Bertoni (Luleå University of Technology, Luleå, Sweden berber@ltu.se) Koteshwar Chirumalla (Luleå University of Technology, Luleå, Sweden kotchi@ltu.se) Abstract: The paper explores the application of Web 2.0 technologies to support product development efforts in a global, virtual and cross-functional setting . It analyses the dichotomy between the prevailing hierarchical structure of CAD/PLM/PDM systems and the principles of the Social Web under the light of the emerging product development trends. Further it introduces the concept of Engineering 2.0, intended as a more bottom up and lightweight knowledge sharing approach to support early stage design decisions within virtual and cross-functional product development teams. The lessons learned collected from a cross-company study highlight how to further develop blogs , wikis, forums and tags for the benefit of new product development teams, highlighting opportunities, challenges and no-go areas . Keywords: Engineering 2.0, Product Development, Web 2.0, Functional Product Development, Cross-functional teams. Categories: K.4.3, L.6.1, L.6.2, M.0, M.1, M.2, M.5, M.7 1 Introduction Engineers are no longer solving the problems they used to solve. In the aerospace ind