浅论化妆品包装设计的信息诉求.docVIP

浅论化妆品包装设计的信息诉求 摘 要 二十一世纪的今天，是一个高速发展的时代。市场经济的发展、科技水平的提高，带动了商品信息化的进程。商品的包装在今天的社会里，在人们的日常生活中扮演着极其重要的角色。它以一个独具姿态的个性雄居于人们生活的大舞台。随着物质文明和精神文明的发展，人们的欣赏水平和鉴赏能力也在不断提高，对商品的选择也趋向于知识化、美观化和个性化。尤其是化妆品的包装设计在注重保护、运输、便利的基础上，更要彰现它的艺术性、文化性及独特性，这样才能在这个缤纷的舞台上永葆自己无限的魅力。 本文主要以化妆品信息诉求为研究对象。首先文章在引言部分简单介绍了文章的相关背景。第二部分主要是相关概念的简述。这里主要写到化妆品的概述、化妆品包装概述、化妆品包装的功能和分类。第三部分是文章的重点部分。从自闭期、模仿期、探索期、发展期四个时间段详细论述了我国化妆品包装设计的发展信息。文章第四部分针对前文分析，对我国化妆品包装设计提出了思考。 关键词： 化妆品，包装设计，信息，发展  Abstract The twenty-first century is an era of rapid development. Raising the level of the development of market economy, science and technology have contributed to the process of product information. The packaging of goods in todays society, plays a very important role in peoples daily lives. It ranks in a unique gesture of personality on the big stage of peoples lives. With the development of material civilization and spiritual civilization, the peoples appreciation and the appreciation is also continuously improve the choice of goods also tend to be better educated, beautiful and personalized. Cosmetics packaging design focus on the protection, transportation, a convenient basis, Chang is now its artistic, cultural and unique, so as to always retain its own in this colorful stage infinite charm. In this paper, cosmetics requests for information. First article in the introduction a brief background of the article. The second part is a brief description of the related concepts. Here writes an overview of the cosmetics, cosmetic packaging and an overview of features and classification of cosmetic packaging. The third part is the key part of the article. Autistic phase, mimic the period of exploration period, the development of four time periods are discussed in detail the development of Chinas cosmetics packaging design. The fourth part of the article for the preceding analysis on Chinas cosmetics packaging design thinking. Keywords: cosmetics, packaging design, information, development 目 录  引言 我国的女性化妆品市场需求大，国内的化妆品行业发展也比较迅速，但