原创力文档- 1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
- 2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击 这里二次下载。
- 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
- 4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
- 5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
- 6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 7、VIP文档为合作方或网友上传，每下载1次， 网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
小米手机DOC
Chinas?answer?to?the?Apple?success?story?
Updated: 2012-06-07 08:03
By?Shen?Jingting?(China?Daily)
?
Print
Mail
Large?Medium??Small
1
The?front?desk?of?Xiaomi?Corps?headquarters?in?Beijing.?Feng?Yongbin/?for?China?Daily
Xiaomi?Corps?Lei?Jun?wants?to?emulate?legendary?US?brand
Will?any?Chinese?mobile?phone?company?replicate?Apple?Incs?tremendoussuccess??The?answer?from?Lei?Jun,?chairman?and?chief?executive?officer?ofXiaomi?Corp,?may?be?a?big?Yes.
Established?in?April?2010,?the?Beijing-based?Xiaomi?offers?high-capabilitysmartphones?below?2,000?yuan?($317),?an?aggressive?pricing?strategythat?almost?puts?the?selling?price?at?its?factory?cost.
Since?its?debut?on?Aug?16?last?year,?the?1,999?yuan?Mi-One,?the?first?generation?of?Xiaomimobile?phones,?has?attracted?great?attention?in?China.
About?300,000?Xiaomi?handsets?were?pre-ordered?in?the?first?34?hours?after?Xiaomi?acceptedonline?booking?from?Sept?5, 2011.?The?company?had?to?immediately?suspend?selling?becausestocks?ran?out.?On?Dec?18,?Xiaomi?resumed?online?sales?but?its?stockpile?of?100,000?handsetsbegan?to?run?out?in?just?three?hours.
In?an?exclusive?interview?with?China?Daily,?Lei?said?he?expected?the?company?to?sell?more?than?5million?Xiaomi?handsets?by?the?end?of?this?year.?Xiaomis?revenue?is?likely?to?exceed?10?billionyuan?this?year,?he?predicted.
The?broader?vision?of?Xiaomi,?Lei?pointed?out,?is?to?ship?more?than?100?million?smartphonesannually?for?one?model?by?2016.
I?know?it?(the?vision)?is?crazy,?but?we?would?like?to?have?a?try,?said?Lei.?Cupertino-based?Applemanaged?to?sell?more?than?90?million?iPhone?devices?last?year.?It?is?widely?believed?that?Applewill?break?the?100?million?unit?mark?this?year,?although?it?has?been?less?than?five?years?since?thefirst?iPhone?launched?in?2007.
Obviously,?Lei?at?Xiaomi?dreams?of?a?similar?growth?pace?as?Apples. If?one?electronicconsumer?product?really?catches?on,?it?will?spread?at?an?extremely?rapid?pace,?beyond?what?youcould?imagine,?he?said.
Go?with?the?trend
Le
文档评论（0）