航空产品分析 Airline Industry Analysis.ppt

What’s Happening? Chapter 4 IntroductionAirline Industry Analysis Major Chapter Topics Airline Industry analysis using the Porter Competitive Model as a clearly defined industry. Revisit Business Strategy Model. Lessons Learned from Consistently Profitable Carriers. Is American Airlines the right standard for the US industry? Importance of Information Technology to the Airline Industry. Consistently Profitable Airlines Singapore Airlines Geographic Location, National Strategies, Leadership in IT, Competitive Strategies Southwest Airlines Aircraft Utilization, Focus on City Pairs, Point-to-Point Route Structure, Corporate Culture, Cost Savings in Reservation System American Airlines Porter Competitive Model Benefits of Information Systems to American Airlines Convenience to Customers Reservation System, Request hotels, car. Knowledge of Customers Frequent-Flyer Program: AAdvantage. Providing a Foundation for Other Systems Yield-Management System. Building a Base for Other Businesses American designed systems for others. Airline Industry Value Chain Conclusions The Airline Industry is a vivid example of the dynamics of the market that it serves. Shows that establishing strategies dictated by the market is critical. Once the right strategies have been identified, information systems can play an important supporting role. Chapter 4 Porter Competitive Model and the Airline Industry 2003 - A Hundred Years of Flight This industry is always in the grip of its dumbest competitors. We must look at the world as it is versus how airlines would like it to be. Robert L. Crandall Airline Industry Goals Public Service. (Service to Customers) Return to Investors. Country Strategic Resource. Airline Profitability United Flight 815 The National Commission to Ensure a Strong Competitive Airline Industry Change, Challenge and Competition Airline Industry Report The air transportation system has become essential to the econom