[经济学]竞争分析第五讲：竞争战略.pptVIP

竞争分析 第五讲：战略类型 NOTABLE QUOTES Tomorrow always arrives. It is always different. And even the mightiest company is in trouble if it has not worked on the future. Being surprised by what happens is a risk that even the largest and richest company can not afford, and even the smallest business need not run. PETER DRUCKER 明天总会到来，又总会与今天不同。如果不着眼于未来，最强有力的公司也会遇到麻烦。对所发生的事感到吃惊是危险的。哪怕是最大和最富有的公司，也难以承受这种危险，即使是最小的企业也应警惕这种危险。 ——彼得·德鲁克 NOTABLE QUOTES Planning. Doing things today to make us better tomorrow. Because the future belongs to those who make the hard decisions today. EATON CORPORATION 做好规划。今天所做的事情是为了我们有更好的明天。未来属于那些在今天做出艰难决策的人们。 ——伊顿公司 NOTABLE QUOTES By taking over companies and breaking them up, corporate raiders thrive on failed corporate strategies. Fueled by junk bond financing and growing acceptability, raiders can expose any company to taker, no matter how large or blue chip. MICHAEL PORTER 通过兼并公司将其分解，公司猎袭者们靠他人战略的失败而兴旺。借助于垃圾债券融资和人们对兼并的认同，猎袭者们可以使任何公司面临被接管，不论这些公司规模有多大，业绩有多好。 ——迈克尔·波特 NOTABLE QUOTES (continue) One big problem with American business is that when it gets into trouble, it redoubles its effort. It s like digging for gold. If you dig down twenty feet and haven t found it, one of the strategies you could use is to dig twice as deep. But if the gold is twenty feet to the side, you could dig a long time and not find it. EDWARD DE BONO 美国企业界存在的一个很大的问题是，当他们遇到麻烦时只会按照原方向努力。正像挖金子一样，当你挖下20英尺但还没有发现金子时，你的战略会是再挖2倍的深度。但如果金子是在距你横向20英尺处，那么无论你挖多久也永远不会找到金子。 ——爱德华·德·伯诺 NOTABLE QUOTES (continue) If you don t invest for the long term, there is no short term. GEORGE DAVID 不进行长期投资，便不会有近期收益。