[经管营销]BSC讲义.pptVIP

* * * * * * * * * * * * * * * * * Key Message:Setting the stage. Slide Builds:None Speaker: Microsoft Person Slide Script: Robert Kaplan and David Norton, the creators of the Balanced Scorecard, often remind people of a time-tested business truth:“If you can’t measure it, you can’t manage it.” Even when they don’t adopt all the principles and techniques of the Balanced Scorecard, most successful managers and executives have learned the power of effective performance measurement. And it today’s business environment, good management is more important than ever. Slide Transition:No transition