[英语学习]经营学入门英语11.ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Chapter Quiz The utility created by transferring title of a product to the buyer is called __________ utility. form time production place possession Chapter Quiz J.C. Penney is considered to be a member of which type of market? Business-to-business Reseller Consumer Producer Institutional Chapter Quiz The ingredient of the marketing mix concerned with product design, brand names, packaging, and warranties is pricing. quality. product. distribution. promotion. Chapter Quiz All of the following are true of marketi