第一届香港校长研讨會课件.pptVIP

質量 由服務對象定義的 符合使用的目標 由不斷進步得來的 由預防失誤做的 一開始就要做得對 可以量化的 尊重和滿足服務對象的感受和需要 * 七個要點 我有足夠渠道向學校表達意見 學校樂意聽取家長的意見 學校透過不同渠道 例如家長通告 家教會 學校網頁等 讓我知道學校的重要活動和最新發展 家教會能促進家長與學校的溝通 學校時常邀請家長參與學校活動 我積極參與學校的活動 我與學校的關係良好 * Theory of Adequacy “An adequate person makes an adequate partner, and an adequate parent” Samuel Rower * This is an ongoing process. The Foundation is to be nurtured as an adequate person. * 第一屆香港校長研討會 E21 直資學校與家長 講者：陳家偉校長 * 直資學校與家長 直資學校的資助是按照收生人數的多寡而訂，因此,家長是否願意報讀,是直資學校的關鍵。家長可以是學校的助力，也可以是阻力，因此怎樣與家長溝通,建立優良的家校合作之化最為重要。家長是學校最佳的親善大使，他們的口碑可以提升校譽。另外，家長報讀直資學校不受校網限制，但除了讓他們行使選擇權(parental choice)外，還要給空間他們參與(parental participation) 建立校本管理的文化。 * P Philosophy Policy Power Participate Partner Promise Plan Process Program Proud * R Resource Resistant Relationship Right Response Rewarding * Parents Students Teachers Others Close System Open System * Resources 開源 Free Flexible Unlimited 財與才 Financial resource’s expertise Internal Communication Image * P.R. Public relations (PR) is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public. * Image It has been estimated that enhancing or building up a school’s image takes five to ten years depending on how well known it is, but its deterioration can be rapid because of a short burst of adverse publicity. * Image A school’s image is the result of the interaction of all experiences, impressions, beliefs, feelings and knowledge people have about it and involves reinforcing positive messages about the institution itself. Pupils are often a school’s best PR agent * Internal marketing’s communication The success of a school’s marketing is critically dependent upon the effectiveness of its internal communication Staff are key participants in public relations and personal selling and fund-raising. Pupils are the school’s ambassadors and represent in effect its end product. Parent contribute to school marketing in a variety of ways, word-of-month