中国邮政营销培训讲座ppt.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * There are many brand models. The common dimensions are tangibles and intangibles, benefits and identity. Together these elements define who and what a brand is ie: physical properties and personality and what it provides in terms of rational and emotional benefits. Nearly all models will contain some variation of these brand attributes. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * text text * * * text text * * text text * * * text text * * * * * text text * * * * This exercise demonstrates that brands have t