国产动画电影发行模式研究--精选篇1924.docVIP

 PAGE \* MERGEFORMAT III  PAGE \* MERGEFORMAT I 摘要 近年来，文化产业的外部效益与内在影响更加突出，其作为国家“软实力”成为各国凸显综合国力的重要标志之一，我国也将文化产业作为支柱性产业大力发展。动漫产业是我国文化产业的重要组成部分，研究国产动画具有引导中国动漫业发展方向的意义，其文化价值、产业价值都决定其能否顺应时代要求，能否在世界文化产业压力下占据一席之地，甚至能否会被世界潮流所淘汰。 本文对动画电影观影人群进行了市场调研，分析动画电影观影人群的消费偏好，从中得出国产动画电影发行模式发展的有利因素；同时对动画发行工作的业内人士进行了电话访谈，了解我国动画电影的主流发行模式。并对发达国家动漫产业的发行模式进行梳理，分析其成功的因素，从中找出对于国产动画电影发行模式可借鉴的发展经验，利用后发优势实现超速发展。同时，也归纳分析了国产动画发展过程中所存在的问题，其中包括动画产业链不完善、市场运作经验不足、发行渠道不畅通等。针对这些问题，本文通过逐个问题落实考察与调查研究，提出了拓展发行渠道、实现动画电影产品差异化、提升国产动画原创力等对策。 关键词：动画电影；发行模式；观影人群消费偏好 ABSTRACT Recently,?with?the?prominent?influence?of?intrinsic?and?external?benefit,?cultural?industry?has?become?one?of?the?symbols?of?its?comprehensive?national?strength?of?one?country.?Thus?our?government?paid?more?attention?to?the?development?of?cultural?industry.?Animation?was?regarded?as?an?important?part?of?cultural?industry.?The?study?on?animation?has?a?guiding?significance?in?the?Chinese?animation?industry?development?direction.?The?superiority-inferiority?of?its?cultural?value?and?industrial?value?determines?whether?China-made?animation?can?meet?the?demands?of?the?time,?win?a?place?under?the?pressure?from?worldwide?cultural?industries,?and?even?eliminate?by?the?world?trend. The?paper?sorted?out?the?issue?modes?in?developed?countries?and?analyzed?their?factors?for?success,?from?that,?we?located?the?referential?experience?for?domestic?animation,?and?standing?on??shoulders?we?can?realize?the?overspread?development.?In?the?meantime,?the?paper?also?summed?up?and?analyzed?the?main?problems?of?domestic?animations?that?occurred?during?their?developing?process,?including?the?faultiness?of?animation?industry?chain,?impediments?of?the?release?channels,?etc.?To?solve?these?problems,?through?practicable?investigations,?surveys?and?researches?on?single?matters,?the?paper?provided?countermeasures?about?how?to?expand?distribution?channels,? realize?differentiation?of?the?animated?products?and?improve?the?originality?of?home-made?animation. Keywords: