国内外网络自制剧运营模式对比研究--精选篇1925.docVIP

 PAGE \* MERGEFORMAT IV 1 摘 要 借助于互联网技术的发展，用户的宽带不再成为网络视频的瓶颈，视频网站进入内容为王的竞争阶段。随着互联网高速普及，IP保护意识增强，使得视频网站开始重视自制内容的开发。经过几年的摸索，按照生产主体的不同，网络自制剧又可以被划分为不同的类型。而视频网站作为重要的在线播放平台与出品方，近几年也出品了一些具有代表性的剧集。 但从总体来说，网络自制剧的发展不足八年的时间里，虽然在数量上有所增长，呈现出欣欣向荣之势，但是所面临的外部环境仍待改善，加之其自身仍然还有许多的问题等待解决，网络自制剧还有很长的路要走。好在网络自制剧的价值得到了视频门户网站的肯定，在未来它将继续成为各大视频网站的竞争重点。为了营造更好的成长环境，政府层面要对网络自制IP进行扶持。同时为了克服网络自制剧中存在的问题，制作方也要加大投入成本，提高网络自制剧的制作水平，让其在演员阵容上向制作更精良的电视剧看齐，还要在题材、剧情等方面加大互动效应和大数据应用，使之满足更多用户期待。网络自制剧只有充分利用自身资源优势，勇于创新并兼顾艺术性与娱乐性的统一，不断探索包括生产、传播以及盈利的新运营模式，才能获得可持续的发展。 关键词：网络自制剧；运营模式；视频网站 ABSTRACT With the development of internet technology, broadband access is no longer the limitation of online video. Video websites entering the phase of competition for content of the video. The awareness of IP protection has also risen. As a result, video websites start to focus on exploring self-made video’s content. After several years of development, online self-made video can be divided into different types with the production of different subjects. As an important video-platform and publisher, video websites also have produced some representative series in recent years. So far, online self-made video just has been around for less than eight years. The growing number of online self-made video doesn’t mean it has no flaws. Its external environment still needs improvement. Fortunately, online self-made video has its worth affirmed by video websites. In the future, video websites will still regard online self-made video as the key of competition. With the assist of the authorities for IP protection, the environment for its development could improve. Meanwhile, in order to improve the production standard of online self-made video, the producer would raise cost, and the cast and crew would also keep up with sophisticated TV series. Besides, video websites would promote the application of mega data and the effect of interaction to meet more clients’ needs. If online self-made video wants to achieve sustainable development, it h