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HBR CASE S TUDY AND C OMMENTARY What’s the right All the Wrong Moves decision-making process for Nutrorim? by David A. Garvin • Four commentators offer expert advice. Reprint R0601A Nutrorim’s best-selling sports supplement has been recalled because of a “new and improved” ingredient. The company’s CEO wonders: Why do the decisions we make keep coming back to haunt us? HBR CASE S TUDY All the Wrong Moves by David A. Garvin . D E The cold January sky was just dawning gray drop fast once this hits the street. V R E S over Minneapolis as Don Rifkin awoke. With Don felt slightly queasy. A year earlier, his own E R S every cell in his body, he longed to put a pillow company, Nutrorim, had purchased a small T H G I over his head and sleep, but the alarm added stake in Dipensit. “Sheesh, I didn’t exactly trust R L L insult to injury. Slapping the off button and that guy,” he grumbled. A . N O pulling on