河北工业大学商务英语试题.docVIP

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河北工业大学商务英语试题

What do you think globalization means? What global companies can you think of? What industries are they in? Do global companies do more harm than good? In my opinion,globalization means a company set up subsidaries in the other countries and make them into local companies.Also setting up new companies means the transferring of technology and capital.When offering to global companies ,we may easy to think of PG,KFC,AIRBUS,NOKIA and so on.these companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may different to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper ang higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national cuture is also dispearing with the step of globalization. Are you influenced by brands when you choose products or services? (Why or why not?) Would you consider buying a new brand of product newly introduced to the market? (Why or why not?) What do you think a company should do to create brand awareness for a new brand? I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may add put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with un certainty.But if there are some discount or free-trying,I’d like to have a try. For a company who want to create brand awareness,I have some suggestions.Firstly it’s n

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