[英语学习]Unit 3 Business Strategies.pptVIP

Warm-up Disputed Export-driven GDP Gross Domestic Product Stimulus plan Sustainable growth Restructure Domestic consumption Expand contract 1. What percentage of economic growth does investment account for in China? 2. What should China do for sustainable economic growth according to analysts? 3. How was GDP calculated according to the second estimate( based on output income and expenditure) in UK? 4.What cause the German exporters a lot of problems? What is strategy? Strategy comes from the Greek word, strategia meaning generalship. It was about outsmarting your enemy and winning the battle. For organizations, strategy is finding ways to gain competitive advantage. To be successful, managers must develop and execute business strategies. Six essential aspects of management ASSETS (financial resources) NATURAL RESOURCES LABOR COMMUNICATIONS MARKETING ORGNAZATION LEADERSHIP What makes them successful? Advertising Customer loyalty Corporate culture … Now suppose you are the manager of a small company. Your company has been selling fewer of its products recently. And you have decided to lay off one of your staff members for high efficiency. The person I will fire is _______ My reason: _____________________ Sample: I would fire Tim, the foreman. He is nice as a person, but he is not a good worker. A foreman should set an example for his fellow workers. Besides, he is already 50. I would prefer to have some young staff in the company. What will a good manager do? To fire an employee is the last thing to do. Identify the problem Lack of job training Lack of motivation Personal problems A matter of character List options to improve More job training A change in duties Role play You are the manager who is having a word with the person you decided to fire. A sudden, large change: sharp/sharply; dramatic/dramatically; considerable/considerably; significant/significantly steep/steeply A very small change: slight/slightly A regular change: steady/steadily grad