[英语学习]unit one Layout of Business Letter.pptVIP

Unit One Layout of Business Letters Ways of communication Telephone Fax E-mail Letter Telegram Telex The Basic Principles of Business Letter Writing Consideration Put yourself in his or her place Correctness Correct grammar, punctuation, spelling, and appropriate tone Completeness Contain all the necessary information Concreteness be specific, definite Conciseness be brief, and at the same time be clear and courteous Clarity Use plain and simple words Well constructed sentences and paragraphs Necessary transnational words or expression Courtesy Show the honest friendship, thoughtful appreciation, sincere politeness, considerate understanding and heartfelt respect Conciseness Eg: soon instead of in the near future please instead of will you be kind enough to now?instead of ??at the present moment by??instead of by means of ClarityPlease point out the unclearness in the following sentences: (1) Fluctuation in the exchange rate after the date of contract signing will be for the buyers account. (2) They have also a decided advantage in regard to freight. (3) They informed Mr. Smith and Richard that they would receive an answer in a few days. Courtesy Eg: Your letter of May 8,regarding ...has been received. ????instead:???has been received our careful attention. Dear Sirs, we are sorry you have misunderstood us. ????instead:????we didnt make ourselves clear. (3) We can not comply with your request… Instead: We are afraid that we can not… (4) You didnt enclose your check with your order. ?instead: The check was not enclosed with your order. For two years you have not given us any order. Instead: For two years, no order has been given to us. The Structure of Business Letters 1. Letterhead Contains: The company’s name, address, postcode, telephone number, telex number, fax number, e-mail address, the name of the chief executive, and the company logo. China Na