管理沟通(英文)2.ppt

Managerial Communication I I. Introduction 1. The Process and Problems of Communications 2. Communication, Management and Success 3. Key Communication Strategies 4. You-attitude 5. Adapting your messages to your audience 6. Johari Window The Process of Communication Barriers to Communication Allocation of Managers’ Time The Internal Audiences of the Sales Manager – West The Corporation’s External Audiences Three Basic Purposes The three basic purposes of all business and administrative communication are To inform To request or persuade To build goodwill Most messages have more than one purpose! Costs of Poor Correspondence Wasted Time Wasted Efforts Lost Goodwill Benefits of Improving Correspondence Better writing helps you to Save time. Make your efforts more effective. Communicate your points more clearly. Build goodwill. Ten Trends Affecting Business Communication 1. Focus on quality and customers’ needs 2. Entrepreneurship and outsourcing 3. Teams 4. Diversity 5. Globalization Ten Trends Affecting Business Communication, continued 6. Legal and ethical concerns 7. Balancing work and family 8. The end of the job 9. Rate of change 10.Technology Understanding Business Communication Situations What’s at stake—to whom? Should you send a message? What channel should you use? What should you say? How should you say it? Succeeding in the 21st Century Be willing to go the extra mile. Be flexible and demonstrate a continuous desire to learn. Recognize that globalization will change the rules. When in doubt, pick up the phone. Demonstrate “strategic orientation.” How to Solve Business Communication Problems Answer the six questions for analysis. Organize your information to fit your audiences, your purposes, and the situation. Make your document visually inviting. How to Solve Business Communication Problems, continued Revise your draft to create a friendly, businesslike, positive style. Edit your draft for