[经济学]国际市场营销 International Marketing Chapter 7.pptVIP

2009-5-20 International Marketing 2012-2013 Chapter 7 Chapter 7 International Market Entry Objectives: After reading this chapter, you should be able to: A. Explain what globalization is; B. The different ways of entering a new market; C. The factors which should be considered when entering a quite new market; D. The advantages and disadvantages of the different ways of entering a new market. Key terms 1. global marketing: refers to the marketing of goods and services in the global scale.全球营销 2. global company: a company which enjoys the benefits of globalization of marketing, production, and