[经管营销]Chapter 12 Marketing Channels and Supply Chain Management.pptVIP

Evaluating the major alternatives Economic Control Adaptive Designing international distribution channels Could be more important Channel management decisions Selecting channel members Years in business, growth and profit record, reputation, quality of sales force, store’s customers, location, and so on. Managing and motivating channel members Partners Relationship Management Evaluating channel members To recognise and reward intermediaries who are performing well To assist to improve intermediaries who are performing poorly Public policy and distribution decision Companies are free t