Analyzing the Marketing Environment参考.ppt

* Note to Instructor Students should note that the competition is just a click away with online purchasing. This link goes to Bizrate—one of many comparison shopping sites online. Enter a product like coffee makers to see the competing products and retailers for this category. * * * * Note to Instructor This graphic highlights a car targeted to India’s growing middle class. Discussion Questions What changes might there be in U.S. income over the next year? What are positioned as “value cars.” The students might quote current economic declines or rises. The “value cars” will probably include some of the smaller cars by Kia, Ford, Honda, and Toyota. * * Note to Instructor This Web link connects to . There are several Web sites like this that provide information on business as to how to practice green strategies including green marketing. * Note to Instructor Discussion Question Ask students what changes they have seen in technology in the past four years including medical products, communications, and media. They will most likely talk about the use of artificial organs and stem cell research, the growth of PDA’s like the iPod, and the use of new media products including DVR or TiVo. * * * * Chapter 3- slide * Copyright ? 2010 Pearson Education, Inc. ? Publishing as Prentice Hall Chapter 3- slide * Copyright ? 2009 Pearson Education, Inc. ? Publishing as Prentice Hall Chapter 3- slide * Copyright ? 2010 Pearson Education, Inc. ? Publishing as Prentice Hall Copyright ? 2010 Pearson Education, Inc. ? Publishing as Prentice Hall Copyright ? 2010 Pearson Education, Inc. ? Publishing as Prentice Hall Copyright ? 2010 Pearson Education, Inc. ? Publishing as Prentice Hall Analyzing the Marketing Environment Analyzing the Marketing Environment The Company’s Microenvironment The Company’s Macroenvironemnt Responding to the Marketing Environment Topic Outline The Marketing Environment The marketing environment includes the actors and forces outside marketing that affect