国际商务英语Chapter_9_Writing_Layout教材教学课件.pptVIP

Chapter 9 Writing Layout What is the importance of a well-designed business letter? What is the layout of the envelope? What is the layout of the letter? What are the essential elements of a business letter? What are the optional parts of a business letter? What is the importance of a well-designed business letter? Attractively designed and presented message give an impression of competence and care, and they build credibility for the writer and respect for the reader. What is the layout of the envelope? Two main parts on an envelope: return address and delivery address. The return address is on the upper left corner, while the delivery address is in the middle. What is the layout of the letter? The indented style The full-block style The modified style (or semi-block style). What are the essential elements of a business letter?  1. The letter-head or heading 2. The reference and date 3. The inside name and address 4. The salutation 5. The body of the letter 6. The complimentary close 7. The signature What are the optional parts of a business letter? The attention line The subject line The reference notation The enclosure The carbon copy notation The postscript 1. The letter-head or heading The letterhead is the heading at the top of a letter. It includes writer’s name, address, telephone number , fax number of a company, the company logo, web site, e-mail address, etc. back