国际商务英语Chapter_12_E-commerce教材教学课件.pptVIP

* E-commerce 1. What is E-commerce? Definitions Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services, and information via computer networks including the Internet. It can be defined from these perspectives: From a communications perspective, EC is the delivery of information, products/ services, or payments over telephone lines, computer networks, or any other electronic means. From a business process perspective, EC is the application of technology toward the automation of business transactions and work flow. From a service perspective, EC is a tool that addresses the desire of firms, consumers, and management to cut down service costs while improving the quality of goods and increasing the speed of service delivery. From an online perspective, EC provides the capability of buying and selling products and information on the Internet and other on-line services. e-business The term commerce is viewed by some as transactions conducted between business partners. Therefore, the term electronic commerce seems to be fairly narrow to some people. Thus, many use the term e-business. It refers to a broader definition of EC, not just buying and selling but also serving customers and collaborating with business partners, and conducting electronic transactions within an organization. In this book we use the term electronic commerce in its broadest scope, which is basically equivalent to e-business. The E-commerce Field Classification of the EC Field by the Nature of the Transactions Business-to-business (B2B): Most of EC today is of this type. It includes the IOS transactions and electronic market transactions between organizations. Business-to-consumer (B2C): These are retailing transactions with individual shoppers. The typical shopper at A is a consumer, or customer. Consumer-to-consumer (C2C): In this category a consumer sells directly to consumers. Examples are individuals selling cla