Chapter2外贸函电课件.pptVIP

Introduction Business English A branch of English for specific purpose (ESP), standard English to be used in international business activities. Has its dominant features A good command of Chinese is equally important as business English Enclosed please find a cheque for US$5000 in settlement of account to date. Dear Sirs Yours faithfully Business English correspondence Forms: Letters/Cables Telexes/Emails/faxes Purpose: win agreement To get action To build good will To provide information How to achieve the purpose (what we should learn in this subject) Writing format Business incoterms Expressing methods and skills Arrangement of the subject The layout of business letters Establishment of business relations and credit status enquiries Enquiry and offer Counter-offer Order placing and replies Terms of payment (Establishment of L/C and amendment) Transport Packing Insurance Complains and claims Studying method Deeply understand the basic theory of writing Study the example letters Master customary words, phrases, sentence patterns and expressing method in each phase of foreign trade business Exercise Essential Qualities in Business Letter Writing --- the 7C’s principles Consideration 考虑周到 ---“you attitude”; “put yourself in your reader’s shoes” Questions: What are his needs, his wishes, his interests, his problems, and how I meet with them? What would be my own feelings, if I were to receive a letter of the kind I propose to write? Compare: We won’t be able to send you the brochure this month. We will send you the brochure next month. This kind of unfortunate incident will not occur in the future. Future transactions will be handled with the utmost care. We would like to take the opportunity at the fair to demonstrate our full range of products and services which we can offer our customers. Please join us at the fair and you will have the chance to see how our products and services can benefit you and your company. Courtesy