跨文化商务沟通Wk11_Intercultural_Business_Communication教材教学课件.pptVIP

Intercultural Business Communication Week 11 Contents Intercultural Communication (continued) Business Etiquette - Initial Contact - Farewell - Business Attire - Thanks and Responses - Business Card - Compliments and responses - Terms of Address - Refusals - Greetings - Topic Choices - Appointments - Dinning Etiquette - Gift-giving Etiquette Based on Oberg’s, 5 stages defined: Cultural Shock 1. Exciting and New 2. Frustrated 3. Relax and Laugh 5. Adjusted 4. Rejection and Regression Thought Patterns Holistic Thinking (High-context) - Thinking from the perspective of the whole, with all the relevant parts taken into account Analytic Thinking (Low-context) - Thinking by dividing the whole into constituents or parts to analyze the features or relations between the parts ICC comprises the knowledge of when to speak, when not to speak, about what, with whom, where and in what manner to talk, and the ability to “accomplish a repertoire of speech acts, to take part in speech events, and to evaluate their accomplishment by other” (Hymes,1972 :277). Intercultural Communication Competence Components - Michael Canale and Merrill Swain - 4 indispensable components * Linguistic * Sociolinguistic * Discourse * Strategic Competence Intercultural Communication Competence Key Factors By Marian Wiseman - Knowledge - Motivation - Skills (actions) By Chen Guoming William Starosta - Sensitivity - Awareness - Adroitness Intercultural Communication Competence Business Etiquette Business Etiquette Manners and behavior considered acceptable in social and business situations - How to do something gracefully Protocols Customs and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various cultures - What to do in a given situation Protocol Elements 8 protocol elements - names - gift giving - rank and titl