外贸英语对话（第四版）UNIT_22_Franchise教材教学课件.ppt

University of International Business and Economics UNIT TWENTY-TWO?  Franchise Words Expressions franchise n. 特许经营权 franchisee n. 受许人 franchiser n. 特许人 outlet n. 分销店，加盟店 file v. 提交（申请）以便备案 franchise requirement 加盟条件 total investment 总投资 outlet space 店面面积 Words Expressions initial franchising fee 加盟费 cash guarantee 保证金 evaluate v. 评估 start-up capital 启动资金 income statement 损益表 location selection and evaluation 选址并评估 professional design 专业设计 equipment purchase 设备购买 Words Expressions raw material distribution 原材料配送 human resource management 人力资源管理 staff training 员工培训 logistic center 物流中心 royalty fee 品牌使用费，特许费 customer base 客户群 Useful Phrases and Examples 1. franchise　n.　经营权/v.　授权 Purchasing a successful franchise doesn’t guarantee your success as a franchisee. 2. file an application　提出申请 Given the current situation, it is necessary for us to file an application to our franchiser for a strengthened raw material distribution system. Useful Phrases and Examples 3. set one’s eyes on　瞄准，盯上 Many merchants are setting their eyes on the growing business of franchise stores and yet only half of them will succeed. 4. anything but　一点也不 Choosing a franchiser is anything but easy—many fundamental business questions have to be taken into consideration, such as the franchiser’s track record, financial status and success rate. Useful Phrases and Examples 5. last but not least　最后但仍然很重要的（一点） Last but not least, as a franchisor, we can terminate the franchise agreement if you fail to follow our guide principles thereof. Last but not least, franchise staff training is of great importance to the success of a franchise because people is always a company’s most valuable resource. University of International Business and Economics