XXX集团房地产项目销售管理分析 本科毕业设计推荐.docVIP

本科毕业设计（论文） XXX集团房地产项目销售管理分析 学 院 经济管理学院 专 业 工商管理 年级班别 学 号 学生姓名 指导教师 年 月 日 摘 要 当前，用“群雄逐鹿、百家峥嵘”来形容我国的房地产市场，一点也不为过。作为国计民生中最受关注的行业，这里有着太多的诱惑，给人以无限的向往。但其持续升温的态势，却让普罗大众充分感受到了一份来自生存的压力。尽管政府有关部门把行政的力量发挥到了极致，试图利用政策法令抑制房价的飞速上涨，可是收到的成效可谓微乎其微。“房价”是这个热点话题的核心部分，而销售管理正是这个核心实现的关键环节。 本文将以广东XXX集团为例，对该企业在销售计划、销售人员、客户等方面的管理进行研究，进一步总结出房地产企业在销售管理的各个环节当中的成功经验和不足，为同类型企业探索出一套具有高度参考性和适用性的管理方法，为房地产开发企业销售的顺利进行和业绩的稳步提升提供一套科学的、可借鉴的操作方式。以便使房地产市场的供需状况得到一定程度的改善，资源配置渐趋合理，整体的价格水平符合更广大的人民群众和消费者的可接受临界限度。本文将会对“销售管理”这个在房地产业界一直未受重视的问题进行深入细致地分析和研究，务求为我国房地产日后的发展及前景提供相应的意见和建议。 关键词：销售管理,房地产,销售人员,绩效考评 Abstract Nowadays, there is great prosperity in the real estate market. As the focus of the country, it means too much temptation and attraction. However, the consist rising price of housing brings the citizen the pressure of survival. Even if the government takes measures, trying to press the price of housing, little effect can be seen. Housing price is a hot topic while sales management is the key point of this hot topic. By analyzing the case of Agile in Guangdong, this thesis makes research in sales planning, sales personnel and sales management, and summarizes the success and failure experience in every aspect of real estate sales management. It explores a series of workable management methods, and provides a series of scientific operating modes for the real estate enterprise, so as to make some improvement for the supply and demand condition of real estate market. The overall price level of housing can be acceptable to the common people and consumers if the resources can be allocated reasonably. The thesis makes deep research in field of sales management, which was ignored before, and hopes to give some suggestion for the forward development of real estate business in our country. Key word: Sales management, Real estate, Sales personnel, achievement assessment 目录 1 绪论 1 1.1选题背景和研究目的 1 1.2该课题国内外研究状况 1 1.3论文的构