DataMining：WhatisDataMining？.docVIP

Data Mining: What is Data Mining? Overview Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases. 【一般来说，数据挖掘（有时也被称为数据或知识发现）是从不同的角度进行分析和总结数据转化为有用信息的信息的过程。可以用来增加收入，降低成本，或两者兼而有之。数据挖掘软件是众多数据分析工具之一。它允许用户分析来自许多不同的层面或角度的数据，归类，发现和总结的关系。从技术上讲，数据挖掘是在多个领域的大型关系数据库中发现相互关系或模式的过程。】 Continuous Innovation Although data mining is a relatively new term, the technology is not. Companies have used powerful computers to sift through volumes of supermarket scanner data and analyze market research reports for years. However, continuous innovations in computer processing power, disk storage, and statistical software are dramatically increasing the accuracy of analysis while driving down the cost. 【不断创新 虽然数据挖掘是一个相对较新的术语，但其技术不是。公司有强大的计算机来使用，通过筛选超市扫描数据量和多年的市场分析研究报告。然而，在计算机处理能力的不断创新， 磁盘存储和统计软件正在显着提高分析的准确性，同时降低了成本。 】 Example For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display.